Archives for February 2014

Secrets for Selling Your Home

Selling a house is a complicated process, no matter how good the real estate market is.  Whether you are a first-time seller or not, you will probably have a bunch of questions.  What is closing?  How much paperwork am I going to fill out?  How can I get the best price for my house?  How can I sell my house and buy a new one at the same time?

Secret #1: The kitchen comes first.  You are not actually selling your house; you are selling your kitchen-that is how important it is.  The benefits of remodeling your kitchen are endless and the best part of it is that you will probably get 85% of your money back.  It may be a few thousand dollars to replace counter-tops where a buyer may knock $10,000 off the asking price if your kitchen looks dated.  The fastest, most inexpensive kitchen updates include painting and new cabinet hardware.  Use neutral-colored paint so you can present buyers with a blank canvas where they can start envisioning their own style.  If you have a little money to spend, buy one fancy stainless steel appliance.  Why one?  Because when people see one high-end appliance, they think all the rest are expensive too and it updates the kitchen.

Secret#2: Take the home out of your house.  One of the most important things to do when selling your house is to de-personalize it.  The more personal belongings in your house, the less potential buyers can imagine themselves living there.  Get rid of at least a third of your things; put it in storage.  This includes family photos, memorabilia collections and personal keepsakes.  Consider hiring a home stager to maximize the full potential of your home.  Staging simply means arranging your furniture to best showcase the floor plan and maximize the use of space.

Secret #3: Audit your real estate professional’s online marketing.  92% of home buyers start their house hunt online, and they will never even get in the car to come see your home if the online listings are not compelling; compelling means pictures.  Listings with more than six pictures are twice as likely to be viewed by buyers as listing that had fewer than six photos.  Be sure to ask your agent to only include attractive pictures and this means no ugly pictures of the toilet with its seat up.

Secret#4: Renovate wisely.  The average remodeling payback in the past ten years has dropped from 82% in 2003 to 60.6% this year, according to Remodeling Magazine. Bringing up the rear are a dedicated home office and adding a sun room.  Topping the list are steel entry-door replacements followed by fiber-cement exterior siding.  Sellers routinely underestimate the positive impact of simple home improvements such as repainting and minor fix-ups.

Secret#5: Sweeten the deal.  Another way to make the home and deal more attractive to buyers is to offer things or terms that might sweeten the pot.  For example, sellers that offer the buyer a couple of thousand dollars credit toward closing costs, or a credit for the purchase of new flooring receive more attention from house hunters looking at similar homes.  In a down market buyers are looking for a deal, so do your best to make them feeling they are getting one.

Secret#6: Make all necessary repairs.  Even minor things, such as a leaky faucet or chipped paint on a baseboard, can suggest to buyers that you might not be maintaining the house well in other ways, too.

Secret#7: Focus on curb appeal.  First impressions matter.  A house with chipping paint, overgrown bushes and patchy grass will not make a good impression.  You may have to spend money to make the exterior of your house more appealing, but it is money well spent if it gets potential buyers in the door.  If your house is in good shape on the outside, buyers will see it as one less thing they have to spend money on once they move in.