It Pays to List with a Luxury Property Marketing Specialist

I am a Luxury Marketing Specialist. Special competencies equal the right results for you.  Marketing a luxury property demands competencies over and above those of the typical real estate agent. Thanks to the special training I have received, you can count on me to have the skills necessary to help you accomplish your real estate goals.  No cookie-cutter marketing for your unique property.  Thanks to training, I understand how to develop and implement a customized lifestyle marketing plan for your luxury residence.  You will tap into an international network.  The Institute’s network of luxury real estate experts reaches around the globe. This means there are thousands of luxury agents — located across North America and around the world — with whom I can network.  You will benefit from these valuable contacts.  Put a bigger tool box to work selling your property.  Institute membership provides a long list of special marketing tools which I can put to work for you.  Here are just some of the extra tools available which may be appropriate for your home:

•Proprietary high quality property brochures and other printed marketing pieces specifically designed to appeal to the affluent buyer.

•The ability to enhance the online marketing of your property by listing it in an international Multiple Listing Service which reaches hundreds of thousands of real estate professionals around the world.  One of these professionals may have the buyer for your home.

•Special advertising opportunities in luxury home magazines and websites.

•Special access to Wealth Engine tools for screening and conducting targeted marketing campaigns to financially qualified prospects.

•A long list of vendor marketing partners who provide a wide range of special marketing services.

THE INSTITUTE FOR LUXURY HOME MARKETING® is comprised of real estate professionals who have completed special training in understanding and meeting the needs of the very successful. Unlike other groups of luxury agents, members of The Institute are not limited to those of one real estate company or brand, nor can an agent simply pay his or her money and join.   The Institute is committed to providing the training and tools necessary to help its members deliver outstanding service to the buyers and sellers of luxury homes.

Taking Care of an Empty House

Often we have listings of homes for sale or lease that are vacant for a few months.  Sitting vacant is probably one of the worst things that can happen to a house.  I make sure I or the owner visit empty listings at least once a week.  Here are some things to be sure to check.

Run the water: Every time I show the home or am checking the home, I run the water in the bathrooms, kitchen, laundry room, etc. and flush all the toilets.  If this is not done sewer gases will accumulate in the drains and when someone occupies the house and starts using the shower or toilet, a very foul odor will permeate throughout the house.

Run the garbage disposal: Some garbage disposals tend to freeze up when not used; run the disposal when you turn on the kitchen faucet.

Toilet lids: Another thing to be aware of is that if the lids on the toilets are closed, mildew accumulates in the toilet bowls and is unsightly for a prospective buyer or lessee.  Put the seats down but leave the lids up is my advice.

Air out the house: Open windows and doors periodically to get rid of that vacant house smell.

Check the smoke detectors: If you hear a chirping noise it is probably one of the smoke detectors needing new batteries; this is an aggravation for people viewing the house as well as being a possible breach of safety.

Be sure to lock all doors: One of my worst fears is that someone will move into a vacant home; it can take years to get them out.  Plus, think of how scary it would be to enter a house and find someone there.

Check the yard: Sometimes, the sprinklers get out of whack and some parts of the yard are not getting any water.  This leaves dead grass areas that are unsightly.

Check the gutters: Take a look at the rain gutters to make sure they are not full of leaves and other debris.  If the gutters are full and there is a rain storm, water will flow over to the edge of the roof and can cause a lot of damage.

Check around the front door: Remove any free newspapers, magazines or door hangers that have been delivered since your last visit.

Check the lights: Most showings are during the day, but some are after dark, and it can be pretty creepy for the agents and their clients if there are some lights that do not operate.  Usually, a light bulb just needs replacing.

 

 

Taking care of your empty house will likely bring a higher price in a shorter time.

 

90274 Zip Code Facts

The 90274 zip code includes the cities of Palos Verdes Estates, Rolling Hills Estates, Rolling Hills and the unincorporated area of Los Angeles County (Palos Verdes Peninsula).

There are 9437 households of which 87% are owner occupied;  71% are married; 35% have children.   The median home sales price is $1,225,000.  The median age of the inhabitants of this zip code is 31.88 years; 38% have a bachelor degree and 25% have graduate degrees.  83% are white collar workers, mostly in service industries and most commute by car thirty minutes to their places of work.

This information was obtained from the Realist tax portion of our Multiple Listing Service and though believed to be accurate, is not guaranteed.

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Secrets for Selling Your Home

Selling a house is a complicated process, no matter how good the real estate market is.  Whether you are a first-time seller or not, you will probably have a bunch of questions.  What is closing?  How much paperwork am I going to fill out?  How can I get the best price for my house?  How can I sell my house and buy a new one at the same time?

Secret #1: The kitchen comes first.  You are not actually selling your house; you are selling your kitchen-that is how important it is.  The benefits of remodeling your kitchen are endless and the best part of it is that you will probably get 85% of your money back.  It may be a few thousand dollars to replace counter-tops where a buyer may knock $10,000 off the asking price if your kitchen looks dated.  The fastest, most inexpensive kitchen updates include painting and new cabinet hardware.  Use neutral-colored paint so you can present buyers with a blank canvas where they can start envisioning their own style.  If you have a little money to spend, buy one fancy stainless steel appliance.  Why one?  Because when people see one high-end appliance, they think all the rest are expensive too and it updates the kitchen.

Secret#2: Take the home out of your house.  One of the most important things to do when selling your house is to de-personalize it.  The more personal belongings in your house, the less potential buyers can imagine themselves living there.  Get rid of at least a third of your things; put it in storage.  This includes family photos, memorabilia collections and personal keepsakes.  Consider hiring a home stager to maximize the full potential of your home.  Staging simply means arranging your furniture to best showcase the floor plan and maximize the use of space.

Secret #3: Audit your real estate professional’s online marketing.  92% of home buyers start their house hunt online, and they will never even get in the car to come see your home if the online listings are not compelling; compelling means pictures.  Listings with more than six pictures are twice as likely to be viewed by buyers as listing that had fewer than six photos.  Be sure to ask your agent to only include attractive pictures and this means no ugly pictures of the toilet with its seat up.

Secret#4: Renovate wisely.  The average remodeling payback in the past ten years has dropped from 82% in 2003 to 60.6% this year, according to Remodeling Magazine. Bringing up the rear are a dedicated home office and adding a sun room.  Topping the list are steel entry-door replacements followed by fiber-cement exterior siding.  Sellers routinely underestimate the positive impact of simple home improvements such as repainting and minor fix-ups.

Secret#5: Sweeten the deal.  Another way to make the home and deal more attractive to buyers is to offer things or terms that might sweeten the pot.  For example, sellers that offer the buyer a couple of thousand dollars credit toward closing costs, or a credit for the purchase of new flooring receive more attention from house hunters looking at similar homes.  In a down market buyers are looking for a deal, so do your best to make them feeling they are getting one.

Secret#6: Make all necessary repairs.  Even minor things, such as a leaky faucet or chipped paint on a baseboard, can suggest to buyers that you might not be maintaining the house well in other ways, too.

Secret#7: Focus on curb appeal.  First impressions matter.  A house with chipping paint, overgrown bushes and patchy grass will not make a good impression.  You may have to spend money to make the exterior of your house more appealing, but it is money well spent if it gets potential buyers in the door.  If your house is in good shape on the outside, buyers will see it as one less thing they have to spend money on once they move in.

 

New Listing Coming Soon

Located in the desirable Lunada Bay area of Palos Verdes Estates, this home has 3162 square feet of living space with 3 bedrooms, family room, gym (could be converted back to 2 more bedrooms, pool, spa, cabana.  The owner is in the midst of refurbishing the home and it will be listed in six weeks or so for approximately $1,750,000.

Office Lease in San Pedro

I have an office suite for lease at 611 W. 6th Street in San Pedro.  It includes a spacious reception area, reception office, three separate offices, break room and 1/2 bathroom.  The rent is $975 per month.  Please contact me to see the space.